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Pasadena Star-News – March 2022

Selling your home? This broker tells you which mistakes to avoid

Pasadena author and agent has sold 40,000 copies of his book on selling missteps.

Michael B.

Real estate agent Michael B. Bell has advice for folks with homes that didn’t sell the first time.

Read his book.

Bell is the author of “Seller Mistakes: What You Were Never Told About Selling Your Home and Why It Should Matter to You.” A first-time author, he started writing the book five years ago and in September 2021, it hit No. 3 on The Wall Street Journal’s best-selling books list. It has since sold more than 40,000 copies.

As a Pasadena-based Sotheby’s International Realty agent specializing in homes that didn’t sell the first time, he’s asked by one out of every three sellers why the last agent couldn’t close the deal.

“They’ll say stuff like, ‘We did open houses every weekend, or we did these videos, or (the agent) brought their own buyers,’ ” he says by phone from his home in the historic Bungalow Heaven neighborhood. “I’m like, ‘Dear God, I know why you’re house didn’t sell.’ “

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